New Coast Promotional Campaign Unveiled

The Big Three, a cooperative advertising effort between The Ad Group, The Prime Time Group and The Guice Agency, unveiled the "We're Coming Back" 30-second television commercial along with a 60-second radio spot to the Harrison County Tourism Commission December 12.

The campaign will begin December 26 with the television commercial running through January 21. The radio spot will run from January 8-February 4. It will be featured in the Baton Rouge, La., Laurel/Hattiesburg, Jackson, Mobile/Pensacola and Panama City, Fla., markets.

"The focus of this new campaign is to encourage previous visitors to come back to the Mississippi Gulf Coast and rediscover all that the Coast has to offer," said Stephen Richer, executive director of the Mississippi Gulf Coast Convention & Visitors Bureau. "We look forward to immediate results."

"It's a challenge to market our destination in this post-Katrina environment," said Reed Guice, president of The Guice Agency and a team member of The Big Three. "We wanted to show our close-in markets everything we still have to offer in the best possible light and we feel like we succeeded."

-MBJ